Campaign: Fungicide Rainbow Paraguay
What better than an animated story to tell this narrative?
For the development of this campaign we made an animated story. We worked closely with Rainbow Paraguay to communicate in a friendly, close and fun way, the damage that occurs with the infestation of diseases such as rust in soybean fields and communicate the robust portfolio of fungicides of the brand. Understanding all the technical details of this was key to generate this piece, as we wanted to communicate something very technical in a simple way.
For the creative process, we put together the storytelling of the message. Then we proceeded to design each piece that would later be animated. We were in charge of the general assembly of the piece, the casting of the voice-over interpretations and also the advertising investment to generate a great impact of this campaign.
Sketching
Design
